Cookie Statement

Last Updated: March 26, 2021 

This Cookie Statement explains how Ruggable LLC ("Ruggable", "we", "us", and "ours") uses cookies and similar technologies to recognize you when you visit our website at https://ruggable.co.uk ("Site"). It explains what these technologies are and why we use them, as well as your rights to control our use of them and should be read in conjunction with our Privacy Policy.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by parties other than the website owner (in this case, Ruggable) are called "third party cookies.” Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites. 

Why do we use cookies?

 We use a variety of methods, such as cookies and pixel tags (collectively, "Cookies") to enable our servers to recognize your web browser and tell us how and when you visit and use our Site, to analyze trends, learn about our user base and operate and improve our Site and to show online adverts to visitors to our Site and our social media presence and online users who have similar characteristics and interests. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s).

We use the following types of Cookies:

Who Serves these Cookies

How to Refuse

Strictly necessary Cookies: These Cookies are required for providing you with features or services that you have requested and are necessary for the Site to perform its basic functions. For example, certain Cookies enable you to log into secure areas of our Site or remember that you have items in your cart for purchase. Disabling these cookies may make certain features and services unavailable.

  • Ruggable cookies are used to manage user account features, logging in and logging out, etc.

 

  • Shopify uses cookies to maintain the items in your shopping cart, your preferred currency, etc.

Because these Cookies are strictly necessary to deliver the Site to you, you cannot refuse them. 

You can block or delete them by changing your browser settings however, as described below under the heading "How can I control cookies?"

Blocking or deleting these cookies may mean that the Site is not able to function properly, for example, you may not be able to complete a purchase.

Functional Cookies: These Cookies are used to record your choices and settings regarding our Site, maintain your preferences over time and recognize you when you return to our Site. These Cookies help us to personalize our content for you, greet you by name, and remember your preferences.

  • Ruggable cookies are used to ensure that user preferences persist throughout multiple sessions.
  • Yotpo – we use Yotpo to help understand how our customers rate our Site and our products on social media platforms. Yotpo may also help us send emails inviting you to leave a review. We may also work with Yotpo to administer our loyalty program from time to time. For more information about Yotpo please see here https://www.yotpo.com/privacy-policy/.
  • Klaviyo cookies are used to ensure that user preferences persist through multiple sessions.
  • Trustpilot uses cookies to help Ruggable collect reviews rom real users. See more https://uk.legal.trustpilot.com/for-reviewers/end-user-privacy-terms

To refuse these Cookies, please follow the instructions below under the heading "How can I control cookies?" or use the links in the middle column and look for settings, preferences, opt-out or similar.

Performance/Analytical Cookies: 

These Cookies allow us to understand how visitors use our Site such as by collecting information about the number of visitors to the Site, what pages visitors view on our Site and how long visitors are viewing pages on the Site. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Site's content for those who engage with our advertising.

  • Klaviyo uses cookies to allow users to sign up for the Ruggable newsletter and Ruggable marketing emails. These cookies also enable us to understand if you visit our Site having opened a Ruggable email and if you go to make a purchase on the Site. More here: https://www.klaviyo.com/privacy.
  • Optimizely sets cookies to power site AB tests and segmentation. This service uses cookies to identify the browser of a visitor and to analyze their use of the Site. More here http://www.optimizely.com/privacy.
  • Heap uses cookies to track user's time on site, pages visited, elements clicked, where you are accessing the Site from, what browser you are using etc. More here https://heap.io/privacy.
  • Shopify uses cookies to track user’s time on site, pages visited, etc.

To refuse these cookies, please follow the instructions below under the heading "How can I control cookies?"

Alternatively, Google provides an opt-out tool.

Optimizely's opt-out here http://www.optimizely.com/opt_out.

Retargeting/Advertising Cookies

These cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information subject to your choices and preferences to make our advertising more relevant to your interests. We may share this information with third parties for this purpose. These cookies are also delivered in our marketing emails which we may send to you. We may also work with advertising networks and platforms like Criteo that gather information about the content of websites and apps you visit, your interests, demographic information about you and information on other websites and services you visit. This may result in you seeing our advertisements when you visit other websites and services of third parties. We may also use information collected about you (by us or third parties we work with) to allow third parties to find other people who share similar interests or demographic factors to you and show them online ads relating to our products. Some third parties we work with place you in a market segment based on your use of their site and we use this information to also deliver our ads. We work with third parties to deliver these cookies

  • Google Tag Manager, Google Analytics and Adwords –We also use Google cookies to deliver our ads to you. This also helps us understand how many users click on our ads, go on to buy our products, etc. We also use Google to help determine how ads perform within certain market segments. More here https://policies.google.com/privacy
  • Facebook - we use Facebook cookies and pixels to help deliver our advertising on Facebook. This means you may see our ads when you use Facebook because you have visited our Site and to help integrate with our Facebook advertising services we use as set out below. Please visit your Facebook privacy settings and see here https://www.facebook.com/policy.php. Please also see more about Facebook advertising below.
  • Reddit uses cookies to help Ruggable advertise to current and past users on the Reddit site and online. Find out more here https://www.redditinc.com/policies/cookies.
  • AspireIQ uses cookies to help Ruggable advertise to current and past users online when we are working with our influencer community. They also help us understand if you visit our site following your engagement with an influencer and if you make a purchase. More information here https://www.aspireiq.com/privacy/.
  • BlissPoint uses cookies to help Ruggable advertise to current and past users online. See more https://www.blisspointmedia.com/privacy.

 To refuse these Cookies, please follow the instructions below under the heading "How can I control cookies?" or use the specific tools below:

   

We also work with third parties to serve targeted advertisements to people similar to our customer base and those who are similar to visitors to our Site or similar to those identified in one or more of our databases. This is done by us uploading a hashed customer list to the third-party (such as through Facebook Custom Audiences) or incorporating a pixel from the third-party on our Site, and the third-party matches common factors between our data and their data.

We also work with social media platforms and other third parties to help serve our ads. We identify certain characteristics and/or interests which we expect to be relevant to individuals interested in our products and our ads are served to those individuals via social media platforms and other third parties which match these. Even if you have disabled certain cookies, our adverts may still be displayed to you through these channels. Please visit your social media platforms preferences to understand more about these ads.

How can I control cookies?

You can decide whether or not to accept Cookies through your internet browser's settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your computer. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some parts of the Site and functionalities may not work.

To explore what Cookie settings are available to you, look in the "preferences" or "options" section of your browser's menu. To find out more information about Cookies, including information about how to manage and delete Cookies, please visit  https://ico.org.uk/your-data-matters/online/cookies/ or  https://www.allaboutcookies.org/.

You can also visit the European Interactive Digital Advertising Alliance's user information website https://www.youronlinechoices.com/uk/ which is a general resources for opting out of interest-based advertising. 

How often will you update this Cookie Statement?

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of Cookies and related technologies.

The date at the top of this Cookie Statement indicates when it was last updated.

Where can I get further information?

 If you have any questions about our use of Cookies or other technologies, please contact us at privacy@ruggable.com