How to Create a Creative Home, the Jungalow Way

There's a philosophy at the heart of Jungalow, one that Justina Blakeney has been building toward her entire creative life. It's the belief that your home isn't just a place you live. It's a place that can heal you, excite you, connect you to the people and the natural world you love. It can be, in Justina's words, a way of "bringing good vibes home." That mission has never felt more personal. After being affected by the LA fires, Justina and her family set out to build something new — a home rooted in creativity and joy, rebuilt from the ground up. Out of that process came this collection: a collaboration with Ruggable that captures everything Jungalow stands for and translates it directly to the floor beneath your feet.

Art You Live On

The Ruggable x Jungalow collection is built around two complementary design stories — Painted Terrain and Woven Modernism — united by a shared reverence for craftsmanship, materiality, and the power of pattern to tell a story. Painted Terrain draws from the landscape itself. The way colour pools in the natural world, the organic forms of earth and water and sky interpreted through a painter's eye. Woven Modernism honors the art of making, with traditional textile craft reframed for contemporary living, where geometric structure meets expressive colour.

Together, they represent how Justina has always worked: intuitively, with deep respect for process, and with a willingness to let a piece carry the emotion of its making. Each rug in this collection was named after one of her artistic influences — a nod to the community of makers and thinkers who shaped her creative vision.

Creativity Is Personal Expression

One of the most liberating ideas Jungalow has always championed is that creativity isn't a talent reserved for trained artists; it's a practice available to everyone, in every room of the house. "Our homes are meant to be places that express who we are and how special we are," Justina says. The question isn't whether you're creative. It's whether your space gives you room to be. That kind of self-expression looks different for everyone. It might be a gallery wall that's been building for years — a mix of frame materials, pressed botanicals, a vintage mirror, something a friend made — that maps the story of a life. It might be a reading nook surrounded by art supplies and the books of people you admire, a place where inspiration is always within arm's reach. It might simply be a rug that moves you every time you walk into the room. What matters isn't the result. It's the permission you give yourself to try. As Justina puts it, "Being able to get creative at home is about feeling comfortable and not having to worry that you're going to ruin something." The Ruggable x Jungalow collection — fully machine-washable, designed for real life — was built with exactly that freedom in mind.

Colour as a Tool, Not a Rule

Colour is where Jungalow's philosophy gets most personal. For Justina, colour has never been about trend or decoration — it's about how a space makes you feel. "When I walk into a space and there's vibrancy, that really lights me up and brings me joy," she says. Colour is an emotional tool. It can energise a room or soften it, anchor your mood or lift it. Building a colour palette from this lens changes everything. Rather than asking what's popular or what's safe, you ask: what do I need this room to do for me? A saturated terracotta in a living room creates warmth and groundedness. A deep underwater teal in a bedroom invites calm. Earthy greens signal connection to the natural world — an invitation, in Jungalow's language, to let the outside in. The Painted Terrain designs in this collection lean fully into this idea, translating landscape and environment into layered, emotionally resonant colour. The rugs work as a starting point for building a whole room palette: pull a tone from the pattern, carry it into your cushions, your ceramics, your walls. Let colour do the connecting.

Connection to Nature, Connection to Home

At the core of the Jungalow brand is a deeply held belief: the more we can commune with nature, the better. Justina draws her deepest design inspiration from the natural world — its organic forms, its vibrant and unexpected colour combinations, its sense of abundance and ease. It's where the Jungalow name itself comes from: the feeling of a home so alive with plants and pattern and personality that it becomes its own kind of jungle. That connection to nature isn't just aesthetic — it's emotional. Trailing pothos cascading from macramé hangers, terracotta pots clustered on the floor, a fiddle leaf fig anchoring a corner — these aren't just design choices. They're daily reminders to slow down, to pay attention to living things, to find beauty in organic imperfection. A rug in botanical print grounds the whole scene, bringing the energy of the natural world down to the floor where you actually live. The Woven Modernism designs in this collection carry this forward through texture and form — the geometry of natural structures, the warmth of handmade textile traditions, the feeling of something that was crafted with care and intention.

Spaces That Bring People Together

Ultimately, this is what Jungalow is about: connection. Connection to yourself, to your own creative voice, to the natural world — and to the people you love. A home that's been layered with colour, pattern, and personal meaning becomes a place people want to gather. It communicates something about who you are. It invites people in and makes them feel something.

Justina has rebuilt her family's home with that intention at the centre. Not a showcase, but a living space — one filled with good vibes, with art and plants and the colours that make her feel most herself. The Ruggable x Jungalow collection carries that intention into every room it enters.

Start with a rug that moves you. Let the rest follow.

Explore the full Ruggable x Jungalow Collection.