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Cookie-Statement

Last Updated: 1st May 2026

This Cookie Statement explains how Ruggable UK Limited and Ruggable LLC ("Ruggable", "we", "us", and "ours") uses cookies and similar technologies to recognize you when you visit our website at https://ruggable.co.uk ("Site"). It explains what these technologies are and why we use them, as well as your rights to control our use of them and should be read in conjunction with our Privacy Policy.

What are cookies and other similar technologies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Other technologies, such as web beacons, JavaScript and pixels work in similar ways to storing or accessing information on your device (including the browser use you use on your device).

Why do we use cookies?

We use a variety of methods, such as cookies, web beacons, JavaScript and pixel tags (collectively, "Cookies") to enable our servers to recognize your web browser and tell us how and when you visit and use our Site,  collect information about your  purchase, to analyze trends, learn about our user base and operate and improve our Site and to show online adverts to you and to online users who have similar characteristics and interests on other websites and social media platforms. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s).

Who Serves these Cookies:

Some Cookies are set by us, and others are set by parties other than the website owner (in this case, Ruggable), called "third party cookies.” Third party cookies enable third party features or functionality to be provided on or through the website and also on other websites and social media platforms (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.  We use the following types of Cookies:

Strictly Necessary Cookies: 

These Cookies are required for providing you with features or services that you have requested and are necessary for the Site to perform its basic functions. For example, certain Cookies enable you to log into secure areas of our Site or remember that you have items in your cart for purchase. Disabling these cookies may make certain features and services unavailable. Examples we use include:

  • Ruggable cookies are used to manage user account features, logging in and logging out, etc.

  • Shopify uses cookies to maintain the items in your shopping cart, your preferred currency, etc.

  • AWIN (Otto-Ostrowski-Straße 1A, 10249 Berlin, Germany) cookies and end user data are in place for the purpose of tracking an end user from a publisher to an advertiser. Tracking enables Awin to see that an end user has visited a publisher's service, found a product/service, and clicked the link to be taken to the advertiser's service to review or purchase the product/service. You can find out more information here: https://www.awin.com/gb/privacy.  

How to Refuse

Because these Cookies are strictly necessary to deliver the Site to you, you cannot refuse them. 

You can block or delete them by changing your browser settings however, as described below under the heading "How can I control cookies?"

Blocking or deleting these cookies may mean that the Site is not able to function properly, for example, you may not be able to complete a purchase.

Functional Cookies: 

These Cookies are used to record your choices and settings regarding our Site, maintain your preferences over time and recognize you when you return to our Site. These Cookies help us to personalize our content for you, greet you by name, and remember your preferences.

  • Ruggable - cookies are used to ensure that user preferences persist throughout multiple sessions. We also use Cookies to deliver personalised and customised content to you. For example, we may use information collected through your interaction with the Site, including the pages you view, how long you view them for, how often you visit, the items you place in your shopping cart and your engagement with our emails to deliver personalised and customised messaging to you on our Site.

  • Yotpo - we use Yotpo to help understand how our customers rate our Site and our products on social media platforms. Yotpo may also help us send emails inviting you to leave a review. We may also work with Yotpo to administer our loyalty program from time to time. For more information about Yotpo please see here https://www.yotpo.com/privacy-policy/

  • Klaviyo cookies are used to ensure that user preferences persist through multiple sessions. See more here: https://www.klaviyo.com/legal/privacy/privacy-notice.

  • Trustpilot uses cookies to help Ruggable collect reviews rom real users. See more here:

    https://uk.legal.trustpilot.com/for-reviewers/end-user-privacy-terms

  • Optimizely sets cookies to power site AB tests and segmentation. This service uses cookies to identify the browser of a visitor and to analyze their use of the Site. More here: http://www.optimizely.com/privacy.

How to Refuse

To refuse these Cookies, please use the opt-out tool below in the "How can I control cookies?" section.

Performance/Analytical Cookies: 

These Cookies allow us to understand how visitors use our Site such as by collecting information about the number of visitors to the Site, what pages visitors view on our Site and how long visitors are viewing pages on the Site. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Site's content for those who engage with our advertising. Examples we use include:

  • Google Analytics cookies are in place to track user's time on the Site, pages visited, and other aspects of their visits to and use of the Site.   You can opt out here using the link in the column to the right and find out more information here https://support.google.com/analytics/answer/6004245?hl=en

  • Klaviyo uses cookies to allow users to sign up for the Ruggable newsletter and Ruggable marketing emails. These cookies also enable us to understand if you visit our Site having opened a Ruggable email and if you go to make a purchase on the Site. More here: https://www.klaviyo.com/privacy.

  • Heap uses cookies to track user's time on site, pages visited, elements clicked, where you are accessing the Site from, what browser you are using etc. More here: https://heap.io/privacy.

  • Shopify uses cookies to track user’s time on site, pages visited, etc.

  • Klarna Bank AB (publ) (“Klarna”) uses cookies to recognize the user’s device for the purpose of providing advertising of Klarna products the next time the user will browse the merchant’s website offering Klarna products, and for analytics purposes. See Klarna's policy:  https://docs.klarna.com/policies/cookie-policy/.

  • Chord Commerce, Inc. (“Chord”) collects cookies which may include details about devices, dates and times of visits to our Site, information about how our Site is used, details about how individuals interact with our emails, URLs that refer visitors to our Site, and search terms used to reach our Site. See Chord’s policy here: https://www.chord.co/legal/privacy-policy.

  • Microsoft Clarity cookies are in place to track user's time on the Site, pages visited, and other aspects of their visits to and use of the Site. Google cookies collect information consisting of browser type and settings, device type and settings, operating system, mobile network information, application version number and information on the interaction of a user’s apps, browsers, and devices. You can find more information about Microsoft Clarity here: https://privacy.microsoft.com/en-us/privacystatement.

  • Amplitude, Inc. cookies are in place to track user’s time on site, pages visited, elements clicked, where you are accessing the Site from and what browser you are using. Amplitude cookies collect log data, analytics data, location data and application data. You can find out more information here: https://amplitude.com/privacy/archive/2025-12.

How to Refuse

To refuse these Cookies, please use the opt-out tool below in the "How can I control cookies?" section.

Alternatively, Google provides an opt-out tool.

Optimizely's opt-out here http://www.optimizely.com/opt_out.

Retargeting/Advertising Cookies

These cookies record your visit to our Site, the purchases you have made, the pages you have visited and the links you have followed. We will use this information subject to your choices and preferences to make our advertising more relevant to your interests. We may share this information with third parties for this purpose. These cookies are also delivered in our marketing emails which we may send to you. We may also work with advertising networks and platforms like Criteo that gather information about the content of websites and apps you visit, your interests, demographic information about you and information on other websites and services you visit. This may result in you seeing our advertisements when you visit other websites and services of third parties. We may also use information collected about you (by us or third parties we work with) to allow third parties to find other people who share similar interests or demographic factors to you and show them online ads relating to our products. Some third parties we work with place you in a market segment based on your use of their site and we use this information to also deliver our ads. We work with third parties to deliver these cookies. Examples we use include:

  • Google Tag Manager, Google Analytics and Adwords –We also use Google cookies to deliver our ads to you. This also helps us understand how many users click on our ads, go on to buy our products, etc. We also use Google to help determine how ads perform within certain market segments. More here https://policies.google.com/privacy.

  • Facebook - we use Facebook cookies and pixels to help deliver our advertising on Facebook. This means you may see our ads when you use Facebook because you have visited our Site, made a purchase, and to help integrate with our Facebook advertising services we use as set out below. Please visit your Facebook privacy settings and see here https://www.facebook.com/policy.php. Please also see more about Facebook advertising below, such as Custom Audience and Lookalike Audience, below.

  • We use Pinterest cookies to deliver ads to you and to find other people who might be interested in our products and show them online ads relating to our products on Pinterest. More here https://help.pinterest.com/en/article/personalization-and-data and here https://help.pinterest.com/en/article/personalized-ads-on-pinterest/. To opt out of personalized ads on Pinterest, you can manage your Pinterest account settings.

  • TikTok uses cookies to help Ruggable advertise to current and past users on TikTok and online. See more here https://www.tiktok.com/legal/privacy-policy.

  • Commission Junction LLC (“CJ”) primarily uses user data for the purpose of attributing a referral or a marketing effort on our Site to a transaction with users. This enables us to reward users on a per-transaction basis for their marketing efforts. It also allows CJ to provide us with related reports and analytics. Most of these reports contain only aggregated statistical data. See more information here: https://www.cj.com/legal/privacy-policy-services-uk.

  • Blotout, Inc. – Blotout uses cookies and similar technologies to provide functionality, such as storing your settings, and to recognize you as you use our Services. In addition, we use cookies to gather information to provide interest-based advertising which is tailored to you based on your online activity. See more at: https://blotout.io/privacy- policy.

  • Microsoft (Bing) cookies are in place to track user's time on the Site, pages visited, and other aspects of their visits to and use of the Site. Google cookies collect information consisting of browser type and settings, device type and settings, operating system, mobile network information, application version number and information on the interaction of a user’s apps, browsers, and devices. You can find out more information here: https://privacy.microsoft.com/en-us/privacystatement.

  • Postscript is a SMS marketing platform. We use Postscript to collect your email and phone number in order to provide you with marketing campaigns. You can find out more information here: https://postscript.io/privacy

We also work with third parties to serve targeted advertisements to our customers and Site visitors as well as those people similar to our customer base and Site visitors. This is done by us uploading a hashed customer list to the third-party, or otherwise sharing customer information (such as name, email address and order details) to the third party or incorporating a pixel from the third-party on our Site which collects information about your visit to our Site and any purchases you make (such as through Facebook Custom Audiences).  The third-party, such as Facebook, matches common data  between our data and their data, to deliver ads to you.

We also work with social media platforms and other third parties to help serve our ads in other ways. We, and /or social media platforms or third parties with which we work, identify certain characteristics and/or interests which we expect to be relevant to individuals interested in our products and our ads  are served to those individuals via social media platforms and other third parties which match these. Even if you have disabled certain cookies, our adverts may still be displayed to you through these channels if the characteristics identified are also common to your social media profile. Please visit your social media platforms preferences to understand more about these ads.

How can I control cookies?

You can decide whether or not to accept Cookies through your internet browser's settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your computer. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some parts of the Site and functionalities may not work.

To explore what Cookie settings are available to you, look in the "preferences" or "options" section of your browser's menu. To find out more information about Cookies, including information about how to manage and delete Cookies, please visit  https://ico.org.uk/your-data-matters/online/cookies/ or  https://www.allaboutcookies.org/.

You can also visit the European Interactive Digital Advertising Alliance's user information website https://www.youronlinechoices.com/uk/ which is a general resources for opting out of interest-based advertising. 

Opt Out Tool

How often will you update this Cookie Statement?

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of Cookies and related technologies.

The date at the top of this Cookie Statement indicates when it was last updated.

Where can I get further information?

 If you have any questions about our use of Cookies or other technologies, please contact us at privacy@ruggable.com.